Brooklawn Memorial Park & Crematory GOES LIVE with first-of-its-kind website, offering cemetery property sales entirely online!

Heather Rauch • October 22, 2025

Patented platform goes live with Milestone Funeral Partners, marking a major step forward in the digital transformation of the deathcare profession

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By Heather Rauch December 5, 2025
New Gloucester, Maine — Mainely Urns, Inc., through its UrnSpiration™ division, has announced that J.J. Duffy Funeral Home of Rhode Island, and Lombardo Funeral Homes, the largest funeral provider in Western New York serving approximately 2,000 families annually, are the first in the country to launch its groundbreaking digital platform, Our Urn Store™ — a white-label cremation urn and memorial store designed exclusively for funeral homes. Developed from the ground up, Our Urn Store™ empowers funeral homes to offer families a seamless, branded online experience that mirrors their in-person service. Each store features the funeral home’s branding alongside UrnSpiration’s curated digital and physical touch-points. The platform integrates UrnSpiration™ Lookbooks and Galleries, giving families an inspiring, Pinterest-style way to explore and personalize memorials. The Galleries create a pay-it-forward experience, where families draw inspiration from others, and can move naturally through all three touch-points based on how they prefer to shop. “Our Urn Store™ is the third touch-point in the UrnSpiration™ program, and it gives families the freedom to explore urns naturally, wherever they are. Directors consistently tell us it just makes sense—they can see how families move between the lookbooks, galleries, and Our Urn Store™ in the way that feels most comfortable to them.” — Michael Madore, CEO Mainely Urns, Inc. & UrnSpiration™  The initiative is named Our Urn Store™ to give funeral directors an immediate, intuitive connection to the platform, one that begins the moment they tell families they can explore urns and memorials in three ways; through our Lookbooks, our inspirational Galleries, and Our Urn Store™. “What you’re turning on isn’t just an urn store. It’s the full UrnSpiration™ experience. The response has been fantastic across the board: the products, the personalization, the ease of use. Michael’s team really understands the funeral director world and it shows.” — Jeff Bernardo, Owner & Funeral Director, J.J. Duffy Funeral Home Built to fit funeral homes’ existing processes, margins, and service philosophies, the platform offers three flexible pricing tiers that protect revenue and build trust. Families get clear choices and the freedom to shop with their funeral director or online. With J.J. Duffy, Lombardo, and Milestone Funeral Partners all leading the rollout, more than 60 funeral homes within the Milestone network will be added before the end of the year, positioning these firms at the forefront of a rapidly growing movement toward digital urn personalization and e-commerce integration. “UrnSpiration has brought real consistency and clarity across all our locations. The modern tools and digital assets give our directors what they need to support families in the way people actually make decisions today — and it truly elevates the experience for every family we serve. The addition of Our Urn Store™ is a natural evolution that brings everything together in one cohesive system.” — Mike Martel, CEO, Milestone Funeral Partners Integration information can also be found on TukiosPartners.com , the partner resource hub from Tukios, one of the funeral profession’s leading providers of websites and tribute video software. Tukios supports thousands of funeral homes across North America, and its inclusion of Our Urn Store™ reflects the growing industry-wide momentum toward modern, simplified, family-friendly digital tools. About UrnSpiration™ and Our Urn Store™ UrnSpiration™ is a division of Mainely Urns, Inc., a Maine-based urn manufacturing company redefining how families discover, personalize, and purchase memorials. Mainely Urns and its family of brands have served over 500,000 families directly since 2003, and also operates CremationUrns.com and PetCremationUrns.com, two leading online destinations for trade professionals. Through its Lookbooks, Digital Galleries, and Our Urn Store™ platform, UrnSpiration™ blends creativity, compassion, and modern e-commerce to inspire families and empower funeral homes nationwide. About Milestone Funeral Partners Milestone Funeral Partners is one of the nation’s fastest-growing funeral home groups, serving families across multiple states with a commitment to compassion, integrity, and community-focused care. With more than 60 partner locations, Milestone provides its funeral directors with innovative tools, professional support, and industry-leading resources that enhance the experience families receive at every touchpoint. Media Contacts Michael Madore Founder & CEO, Mainely Urns / UrnSpiration™ Heather Rauch Marketing Support Lead, Milestone Funeral Partners
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