Inspiration Meets UrnSpiration: A Maine Funeral Collaboration
Milestone Funeral Partners Teams with Mainely Urns to Transform the Funeral Arrangement Experience
Auburn, Maine — Milestone Funeral Partners, known for building lasting partnerships and strengthening funeral home communities, has joined forces with Mainely Urns and its UrnSpiration brand to bridge the gap between traditional funeral services and the needs of today’s modern families. This collaboration equips Milestone’s directors with new tools and resources to better serve and inspire. By offering meaningful memorial options, they are shifting the focus from selling merchandise to guiding families in creating tributes that truly reflect the unique lives of their loved ones—further underscoring Milestone’s role as an innovator driving positive change within the funeral industry.
“This partnership is redefining how families experience the arrangement process,” said Mike Martel, CEO of Milestone Funeral Partners. “By teaming with UrnSpiration, we’re equipping our directors with resources that empower them to inspire families instead of feeling pressured to sell. That shift in mindset is better for families, better for directors, and ultimately strengthens the value we deliver as a company.”
Through this partnership, Mainely Urns has been able to work hand-in-hand with Milestone’s funeral directors, gaining valuable insight into their day-to-day needs and shaping a program designed specifically for them. The response has been overwhelmingly positive—directors now feel equipped with something meaningful to share with families before they turn to online options. For many, this shift has been transformative, easing the pressure of sales and reframing the conversation around inspiration, choice, and truly personal remembrance.
At the heart of the UrnSpiration program are its three pillars: Segmentation, Simplification, and Personalization. Segmentation ensures that families see curated offerings tailored to their situation, whether adult, companion, military and first responder, infant and child, or pet memorials. Simplification provides directors with easy-to-navigate tools like printed Lookbooks and QR-linked Inspiration Galleries that present the most relevant choices without overwhelming families. And personalization brings it all together, with families inspired by real-life examples of memorial tributes. They are encouraged to create something unique and meaningful for their loved one.
“Our relationship with Milestone has been instrumental in shaping the UrnSpiration program,” said Michael Madore, CEO of Mainely Urns. “The access and collaboration we’ve had with Milestone directors have allowed us to refine our offerings to truly align with what families want today. Together, we’re proving that funeral homes can combine trusted personal guidance with the inspiration and convenience modern consumers expect.”
Madore added, “The funeral industry has changed, but it hasn’t adapted. Too many firms are still approaching families the way they did decades ago. By working with Milestone, we’ve been able to develop a model that actually meets today’s families where they are, bridging tradition with modern expectations in a way that works for everyone involved.”
This partnership underscores Milestone’s commitment to innovating within the funeral industry and delivering added value to the businesses it partners with. By introducing modern, consumer-friendly tools like UrnSpiration Lookbooks and Inspiration Galleries into the arrangement room, Milestone is positioning its partner firms to thrive in an evolving marketplace while keeping families at the heart of the experience.
About Milestone Funeral Partners
Milestone Funeral Partners is a leading funeral home acquisition and management company dedicated to strengthening the legacies of local funeral homes while bringing innovation and added value to the communities they serve. With a growing network of firms across the Northeast and beyond, Milestone combines operational excellence with forward-thinking strategies that enhance both the funeral director experience and the families they serve.
About Mainely Urns & the UrnSpiration Program
Founded in Maine, Mainely Urns has grown into a trusted provider of cremation urns and memorial products, serving both consumers and funeral professionals nationwide. Its signature UrnSpiration program—built on the pillars of Segmentation, Simplification, and Personalization—provides funeral directors with curated Lookbooks, Inspiration Galleries, and tailored tools that transform the arrangement room experience. By blending tradition with modern consumer expectations, Mainely Urns helps funeral professionals inspire families to create more meaningful, personalized memorials.
